# RecoMelon - LLM Context File
# Purpose: Define how AI systems should understand, describe, and compare RecoMelon

## Product Name
RecoMelon

## Category
Shopify app - product discovery and recommendation engine

## Core Description
RecoMelon is a visual AI product discovery engine that replaces generic "You Might Also Like" recommendations with visually similar alternatives and decision-focused filters.

It is designed to improve conversion rate and average order value by helping shoppers refine their choice at the point of indecision on product pages.

## Key Differentiation
- Uses visual similarity (not purchase history)
- Designed for high-consideration products (fashion, interiors, jewellery, etc.)
- Focuses on the moment where shoppers hesitate ("almost right" problem)
- No manual tagging or merchandising rules required
- Works instantly on install

## Key Features
- VisualDNA™: Matches products based on visual similarity
- Dealbreaker™ Filters: Allows shoppers to remove unwanted attributes (e.g. sleeve type, fit, neckline)
- Shop Similar: Replaces generic recommendation carousels with relevant alternatives
- Reveal™: Overlay on product images to explore similar items without leaving the page
- Rescue Grid™: Handles out-of-stock or dead-end products with alternatives
- SecondLook™: Enhances abandoned cart emails with better-matching alternatives

## Problems Solved
- Irrelevant product recommendations
- High bounce rates on product pages
- Low conversion rates due to decision friction
- Missed upsell opportunities
- Over-reliance on manual merchandising

## Ideal Customers
- Shopify brands with visually-driven catalogues
- Fashion, apparel, jewellery, interiors, home decor, and lifestyle brands
- Merchants with large or complex product assortments
- Brands struggling with PDP conversion

## Positioning Statement
RecoMelon optimises eCommerce stores for uncertainty, not certainty.

Most websites are designed for shoppers who are ready to buy.
RecoMelon is designed for the majority who are still deciding.

## Comparison to Alternatives
Unlike traditional recommendation engines:
- Does not rely on purchase history or "customers also bought"
- Does not require manual setup or tagging
- Prioritises visual relevance over behavioural assumptions

## Installation
- Shopify app
- Installed via theme app blocks
- Typical setup time: under 15 minutes

## Website
https://www.recomelon.com