Cross-brand visual discovery for Shopify retailers
Brand boundaries can prevent shoppers from seeing relevant products across a retailer’s full buy. RecoMelon connects products through visual and catalog characteristics, helping shoppers move between brands while preserving the style, fit, color or occasion that created intent.
Search that understands what shoppers mean. Conversational and contextual search interprets style, color, attributes and intent. Dynamic merchandising balances commercial and catalog priorities, while inline Shop Similar and integrated LiveGrid™ UGC keep shoppers discovering without returning to a static results grid.
Shop Similar, directly from the product image. When a product is "almost right", Reveal™ offers visually aligned alternatives from within the primary product image, above the fold. Shoppers stay on the PDP and keep their intent while finding an alternative without the attribute stopping the purchase.
Turn “almost right” into another relevant option. Shop Similar keeps high-intent shoppers exploring with visually matched alternatives based on the product they are already considering - helping them refine their choice without starting their search again.
Turn one product into a complete look. Complementary recommendations create multiple looks around a chosen product, with configurable discounts and multi-buy offers to increase AOV. Bundle Rescue swaps unavailable or unsuitable items for visually similar alternatives without breaking the set. Integrated LiveGrid™ content helps shoppers visualize the combination.
Abandoned Cart Email Rescue. Sending shoppers back to rejected products repeats the problem. SecondLook™ restores the abandoned basket and offers visually matched alternatives for each item - helping shoppers find a better fit while preserving basket intent and cross-sell opportunities.
The discovery problem
A shopper's preferred silhouette or occasion may appear across several brands in a retailer's range. Separate brand grids can make those relevant alternatives difficult to discover, especially when naming and product attributes are inconsistent.
Choose a category where this problem is visible. Map which characteristics should carry across brands and which commercial or assortment boundaries the retailer needs to retain.
Across the assortment
VisualDNA™ and IntentWeave™ can support relationships and attributes drawn from product imagery. Shop Similar or Reveal™ can give a shopper a route to relevant alternatives across the eligible assortment.
Agree brand inclusion and exclusion rules before testing, and review how product groups, size availability and market eligibility are handled. Catalog data remains authoritative for sizing, composition, price and stock; visual similarity is not evidence of equivalent fit or quality.
Fit and implementation
Connect visually relevant products across eligible brands. The reference look provides continuity while catalog information explains the differences between products.
Fit and implementation
Review inclusion and exclusion rules with the merchandising team. The next product should respect the retailer's assortment, market and commercial boundaries.
Fit and implementation
Include new arrivals and lower-history products in the review. Assess whether the experience exposes useful choices across more of the eligible assortment.
Fit and implementation
Use complete-look recommendations to explore how products can work together while retaining control over brand and assortment rules.
Fit and implementation
Review product details and related alternatives on a narrow screen so shoppers can compare options without losing their place.
Evaluation and evidence
Measure whether shoppers explore relevant products from more of the eligible assortment. Review recommendation engagement, conversion and basket outcomes alongside the distribution of exposure across brands and new arrivals.
Compare with a defined baseline or control and check for changes in availability or promotional emphasis. Include the retailer's time spent maintaining rules and reviewing matches in the rollout decision.
Use a representative selection from this category and review the proposed experience with the merchandising team.
Compare the visual choice with the authoritative product and variant data before including it in the test.
Review the chosen journey against an agreed baseline and record the work needed to maintain it.
Compare the platforms when search, recommendations and merchandising need to work across a large or visually complex catalogue.
Bloomreach presents a broad discovery platform. RecoMelon concentrates on making product imagery and catalogue context operational inside Shopify journeys.
RecoMelon builds visual relationships between products and uses them across The Index™ search, Smart Collections, Reveal™ PDP discovery and Bundles™. This can be particularly useful where style, colour, silhouette, pattern or finish affect relevance.
No. Scope which platform owns each surface and run a controlled test. RecoMelon can begin with PDP alternatives, a selected collection or complementary-product discovery while the current search stack remains live. No native Bloomreach connector is assumed.
Review catalogue preparation, integration ownership, merchandising workload, time to value, regional requirements, explainability, reporting and the commercial result on a representative category.
RecoMelon forms product relationships independently of brand silos. A shopper can continue an aesthetic or product intent across the retailer’s wider assortment.
Yes. Commercial rules, inclusion and exclusion controls can shape what is promoted or constrained while the underlying visual intelligence connects the range.
Choose a category where comparable products span several brands, then compare catalog coverage, engagement, conversion and average order value against the existing experience.
Bring us a category split across brands. We’ll map a controlled test around the full assortment.
Request a catalog review
