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VisualDNA™ - Visual AI recommendations for Shopify
VisualDNA™ is RecoMelon's visual AI product recommendation engine for Shopify, matching products by cut, colour, silhouette, print and structure.
A closer look
Built for better discovery.
VisualDNA™ is RecoMelon's visual AI recommendation engine for Shopify. It matches products by cut, colour, silhouette, print and structure, helping shoppers find relevant alternatives.
How matching works
- Understand the product. VisualDNA reads product imagery to identify the visual characteristics behind a match, rather than relying on products having been bought together.
- Keep what matters. Combined with Dealbreaker Filters, it helps shoppers retain the look they like while refining attributes such as neckline, sleeve, fit or colour.
- Include new arrivals. Image-based matching gives new products a route into discovery without waiting for a purchase history. ColdStart supports this new-product discovery.
Questions, answered
How does VisualDNA differ from purchase-history recommendations?
VisualDNA compares what products look like. Its matching signals include cut, colour, silhouette, print and structure, so visual similarity does not depend on two products having been bought together.
Can VisualDNA recommend new products with no sales history?
Yes. VisualDNA uses product imagery to identify visually similar products, including new products without purchase history. RecoMelon's ColdStart feature supports this new-product discovery.
How can I evaluate VisualDNA for my Shopify store?
Review matches across your main categories and new arrivals, then compare recommendation engagement and influenced orders. The Help Centre explains the matching approach and the pricing page sets out the current plans.
Customer results
Never Fully Dressed
The case study reports 3,855 influenced orders and 21.8% higher average order value in one month, using VisualDNA recommendations and LiveGrid content.
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