RecoMelon Bundles™: complementary recommendations and complete looks

What Bundles™ does

Bundles™ helps shoppers move from one product to a coordinated set of products. Unlike Shop Similar, which finds alternatives to the current item, Bundles™ looks for products that complement it.

How complementary recommendations differ from similar recommendations

A similar recommendation answers 'what could I buy instead?'. A complementary recommendation answers 'what works with this?'. RecoMelon can consider product category relationships, visual compatibility, colour, style and occasion when constructing a set.

Multiple looks

A single anchor product can support more than one viable combination. Bundles™ can present alternative looks or sets so the shopper is not forced into one fixed merchant-defined bundle.

Commercial incentives

Merchants can connect complementary discovery to multi-buy or discount strategies, creating a clear reason to add more of the recommended set to the basket.

LiveGrid™ inside Bundles™

UGC and video can provide real-world context for a look, helping shoppers understand how products work together rather than evaluating every item in isolation.

Where Bundles™ can be used

Complementary discovery is particularly relevant around PDP, basket and post-purchase journeys where an existing product provides a strong anchor for the next recommendation.