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ColdStart™ - Instant New Product Recommendations for Shopify

ColdStart™ helps large catalogues recommend new and low-history SKUs from day one using product imagery instead of sales data.

A closer look

Built for better discovery.

ColdStart™ is built for catalogue velocity. New drops, seasonal edits, and low-history SKUs enter the recommendation graph as soon as product imagery is available, so teams do not have to wait for sales data before products can perform.

Give new products a discovery path from day one

Traditional recommendation engines often favour products with the richest behavioural history. ColdStart™ removes that disadvantage by using product imagery and visual intelligence to place new drops, seasonal edits and low-history SKUs into the recommendation graph immediately.

No sales history required

VisualDNA™ gives RecoMelon useful product relationships before clicks and purchases accumulate. That means a new SKU can be discovered because of what it looks like and how it relates to the catalogue, not because it has already become popular.

Built for fast-moving assortments

For brands launching products frequently, ColdStart™ reduces the lag between publication and discovery. Newness no longer has to mean invisibility inside recommendation systems.

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