InsightCore™ - AI Behavioural Analytics & Attribution for Shopify

See which discovery moments actually influence revenue

Recommendation clicks alone do not tell a merchandising team whether discovery is working. InsightCore™ connects browsing behaviour, recommendation engagement and influenced orders so teams can understand how product discovery contributes to commercial outcomes.

From engagement to merchandising intelligence

InsightCore™ is designed to reveal which recommendations are explored, which attributes shoppers refine, where discovery continues and where it stops. That gives teams a clearer basis for improving placement, assortment and recommendation strategy.

Because RecoMelon experiences share the same discovery system, the analytics layer can connect behaviour across surfaces such as Shop Similar, Dealbreaker™ Filters and LiveGrid™.

Make optimisation measurable

The objective is to distinguish activity from value and focus attention on interactions that contribute to deeper product exploration, higher-value baskets and influenced revenue.