Beginner

How does the Shop Similar widget work and how do I customize it?

Quick Answer

Shop Similar uses VisualDNA to show visually matched alternatives on PDPs. You can control placement, layout, and display settings to improve product discovery and AOV.

How the Shop Similar widget works and how to customize it

What Shop Similar does

Shop Similar is RecoMelon's core PDP recommendation widget for Shopify. It surfaces visually relevant alternatives at the exact moment shoppers are deciding whether to continue or leave.

How it works

Reads the current PDP item context.
Finds visual matches from your catalog.
Displays alternatives in a shoppable gallery format.

How to add Shop Similar

Open Shopify theme customizer.
Open a product page template.
Add the RecoMelon Shop Similar block.
Place it below product media or description.
Save and validate on storefront.

Customization options

Number of products shown.
Layout and spacing for desktop/mobile.
Title/copy and visual styling.
Whether Dealbreaker Filters are visible.

Optimization tips

Start with a clean, focused widget above the fold where possible.
Use analytics to compare placements and product count.
Keep mobile density readable to avoid friction.

Need enterprise help instead?

Book an enterprise merchandising strategy call to let RecoMelon handle placement strategy, testing roadmap, and ongoing optimization across PDP templates.