How the Shop Similar widget works and how to customize it

What Shop Similar does

Shop Similar gives shoppers alternatives to the product they are already considering. VisualDNA™ uses product imagery and visual attributes to identify products that preserve important parts of the original intent.

Where Shop Similar can appear

Shop Similar can be presented as a recommendation gallery on the PDP or invoked through Reveal™, which places discreet access within the primary product image above the fold.

How Dealbreaker™ Filters refine the results

A visually similar product can still be wrong because of one attribute. Dealbreaker™ Filters let shoppers refine recommendations around characteristics such as colour, fit, neckline, sleeve, fabric or other category-specific decision points.

Shop Similar versus Bundles™

Shop Similar finds alternatives to the current product. Bundles™ finds complementary products that work with it. This distinction helps merchants choose the right recommendation type for the shopping moment.

Placement guidance

Recommendation visibility declines as shoppers move deeper down a long PDP. Position Shop Similar as high as practical without disrupting the core purchase controls. Reveal™ provides an additional above-the-fold entry point where appropriate.

Customisation

Brand Kit™, ThemeFlex™ and layout controls can be used to align the experience with the storefront across desktop and mobile.

How to evaluate Shop Similar

Track recommendation engagement, products explored, influenced orders and AOV alongside qualitative match quality. Use InsightCore™ and Dealbreaker™ interactions to understand how shoppers refine the alternatives they are shown.