A practical review for large Shopify catalogs

Find where your Shopify catalog is becoming difficult to discover

A large catalog can contain thousands of relevant products while shoppers repeatedly encounter the same narrow set. RecoMelon’s catalog discovery audit reviews the search, collection, PDP and basket journeys that determine how much of the range can realistically be found.

The Index search interface showing a natural language query and matching products

The discovery problem

Find where a rich catalog becomes a narrow experience.

A store can offer substantial choice while repeatedly exposing the same products. Search language, rigid collection paths and missing PDP alternatives can each limit the range that a shopper can realistically discover.

Bring examples of those dead ends, alongside the store URL, approximate SKU count, priority markets and categories. The aim is to identify an observable journey problem before proposing a new surface.

Fit and implementation

Turn the review into a contained discovery test.

Review search, collection browsing, product alternatives and complementary choices against the existing storefront. Where relevant, consider The Index™, Smart Collections, Reveal™ or Bundles™ as possible responses to a specific gap.

Record what can remain in the current stack, which product data is needed and who owns implementation. The initial review is a starting point for scoping; any deeper technical or data audit is agreed separately.

Evaluation and evidence

Agree the evidence before making the change.

Choose a first surface and establish its current product exposure, engagement and progression to purchase. Define the audience, comparison method and operational responsibilities before the test begins.

Assess whether the change expands useful catalog reach and improves the chosen journey. Include implementation effort and merchandising workload in the decision, rather than treating a larger number of interactions as sufficient proof of value.

What does the catalog discovery audit examine?

The review focuses on the surfaces where product intent is created, refined or lost. This includes search language, filters, collection structure, long-tail exposure, PDP alternatives, zero-result recovery, complementary products and measurement.

What should we share?

Provide the store URL, approximate SKU count, priority markets, highest-value categories and the search or merchandising tools currently in use.

What will we receive?

The initial review identifies the strongest discovery gaps, what can remain in the existing stack and a focused surface that could be tested first. Any deeper technical or data audit is agreed separately.

Bring us the catalog. We’ll find the discovery gaps.

Request a review and we’ll map the smallest credible route to improving product discovery without assuming a full platform replacement.

Request a catalog review