Visual AI search and merchandising for Shopify fashion
Fashion shoppers rarely think in exact product names. They look for a silhouette, colour, occasion, neckline, sleeve or fit. RecoMelon interprets those visual characteristics across search, collections and PDP recommendations, helping more of a fashion catalogue become relevant without a manual tagging programme.
Search that understands what shoppers mean. Conversational and contextual search interprets style, colour, attributes and intent. Dynamic merchandising balances commercial and catalogue priorities, while inline Shop Similar and integrated LiveGrid™ UGC keep shoppers discovering without returning to a static results grid.
Shop Similar, directly from the product image. When a product is "almost right", Reveal™ offers visually aligned alternatives from within the primary product image, above the fold. Shoppers stay on the PDP and keep their intent while finding an alternative without the attribute stopping the purchase.
Turn “almost right” into another relevant option. Shop Similar keeps high-intent shoppers exploring with visually matched alternatives based on the product they are already considering - helping them refine their choice without starting their search again.
Turn one product into a complete look. Complementary recommendations create multiple looks around a chosen product, with configurable discounts and multi-buy offers to increase AOV. Bundle Rescue swaps unavailable or unsuitable items for visually similar alternatives without breaking the set. Integrated LiveGrid™ content helps shoppers visualise the combination.
Abandoned Cart Email Rescue. Sending shoppers back to rejected products repeats the problem. SecondLook™ restores the abandoned basket and offers visually matched alternatives for each item - helping shoppers find a better fit while preserving basket intent and cross-sell opportunities.
RecoMelon analyses product imagery and catalogue context to identify characteristics that influence fashion decisions. These can include silhouette, cut, colour family, sleeve, neckline, pattern and style intent.
No. Visual product relationships can support new and long-tail products before substantial behavioural history exists. Behaviour can add context as shoppers interact.
Use the intelligence in The Index™ search, Smart Collections, Reveal™ PDP alternatives, RecShelf recommendations and complementary Bundles™.
Share a category, new drop or discovery journey. We’ll show how visual intelligence can make more of the range reachable.
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