How do I measure whether RecoMelon is working?

Start with the job of the experience

RecoMelon surfaces solve different customer problems. A Shop Similar interaction should be evaluated differently from Bundle Rescue or an abandoned-cart recovery email.

Core KPIs

• Recommendation impressions and eligible exposure.
• Recommendation click-through and product exploration.
• Products viewed or discovery depth after interaction.
• Influenced orders and conversion behaviour.
• Average order value for relevant cohorts.
• Recovery rate for SecondLook™ or RescueGrid™ journeys.

Use a meaningful baseline

Compare against the previous recommendation experience, a pre-launch period or a controlled test where practical. Avoid attributing every revenue change to RecoMelon without accounting for promotions, traffic mix and seasonality.

Measure placement as well as matching

A strong recommendation that few shoppers see cannot contribute much. Review where experiences sit in the journey, especially on long PDPs where visibility declines with scroll depth.

Look beyond clicks

A recommendation click is an intermediate behaviour. The more important question is whether the interaction helps the shopper continue product discovery, build a stronger basket or recover a journey that would otherwise have ended.

Use InsightCore™ for deeper analysis

InsightCore™ connects recommendation behaviour with influenced commercial outcomes and shopper decision signals, providing a more complete view than a standalone carousel CTR.