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How VisualDNA™ Works

Understand how RecoMelon reads products visually and why it outperforms collaborative filtering.

6 articles in this category

Articles in this category

What analytics does RecoMelon provide and how do I access them?
RecoMelon analytics show recommendation impressions, clicks, and commercial impact metrics so teams can optimize placement and merchandising strategy with confidence.
Beginner→
How does RecoMelon handle recommendations for new products with no sales history?
RecoMelon uses VisualDNA and catalog intelligence so new products can appear in recommendations immediately, even before transactional data exists.
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How does RecoMelon's VisualDNA technology work?
VisualDNA analyzes product imagery to match items by visual similarity, not purchase history. This helps Shopify brands show more relevant recommendations from day one, including new products.
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