Getting Started
How VisualDNA™ Works
Search, Collections & Merchandising
Dealbreaker™ Filters
Bundles & Basket Growth
Shop Similar
Brand, Content & Experience
Recovery & Retention
Pricing & Billing
RescueGrid™: recovering Shopify 404 and unavailable product traffic
RescueGrid™ turns missing or unavailable product pages into discovery surfaces by using the original product intent to show visually similar, available alternatives instead of leaving shoppers at a dead end.
Why product 404 pages matter
Product URLs can continue receiving high-intent visits after inventory disappears through search engines, campaigns, saved links and external referrals. A generic 404 page discards much of that context.
What RescueGrid™ does
Where RecoMelon can identify the original product, RescueGrid™ uses it as a discovery signal. VisualDNA™ can surface available alternatives that preserve important visual characteristics of the product the shopper intended to view.
Common RescueGrid™ use cases
- Discontinued products.
- Seasonal products that are no longer available.
- Old campaign and social links.
- Products removed from the current catalogue.
RescueGrid™ versus a generic 404 page
A generic 404 usually asks the shopper to navigate elsewhere. RescueGrid™ attempts to answer the more useful question: what available product is closest to what this shopper came here for?
RescueGrid™ versus SecondLook™
RescueGrid™ recovers missing-product traffic. SecondLook™ recovers abandoned baskets. Both preserve intent but operate at different points in the customer journey.
