SecondLook™ implementation guide for abandoned cart recommendations

Start with the basket, not a single abandoned SKU

SecondLook™ is designed around the idea that the basket itself contains useful intent. Where possible, the recovery experience should preserve the products and relationships the shopper had already assembled.

Choose where alternatives add value

Not every item needs to be replaced. Alternatives are most useful where the shopper may have encountered an almost-right product and would benefit from another option.

Use the abandoned product as the recommendation anchor

VisualDNA™ can use each abandoned product as context for visually matched alternatives. This is different from filling the email with generic best sellers that may have little relationship to the original session.

Keep the email hierarchy clear

The original basket should remain understandable. Alternatives should provide a recovery path rather than overwhelming the shopper with a second catalogue.

Validate links and availability

Before rollout, confirm basket restoration, product links, regional availability and alternative-product behaviour across representative abandoned carts.

Measure recovery quality

Track engagement with alternatives, recovered orders, basket value and whether shoppers preserve multiple-item intent. Compare performance with the previous abandoned-cart experience rather than measuring clicks alone.