Reveal™: Shop Similar directly from the Shopify product image

What Reveal™ is

Reveal™ is a PDP discovery surface that gives shoppers access to Shop Similar from within the primary product image. It is designed for the moment a product is attractive but not quite right.

Why placement matters

Recommendation modules lower on a PDP can only help shoppers who reach them. Reveal™ sits discreetly within the product media area above the fold, making alternative discovery available during the initial product evaluation.

What happens when a shopper opens Reveal™?

The current product remains the reference point while RecoMelon surfaces visually aligned alternatives. VisualDNA™ provides the underlying product relationships, and Dealbreaker™ refinement can help shoppers change attributes such as neckline, sleeve, fit or colour while preserving the broader visual intent.

Reveal™ versus a Shop Similar gallery

Both can surface visually related alternatives. The key distinction is interaction and placement: Reveal™ begins from the primary product image, while a gallery is a separate PDP section.

Reveal™ versus Bundles™

Reveal™ answers 'what could I buy instead?'. Bundles™ answers 'what could I buy with this?'.

Customising Reveal™

Reveal™ can inherit the wider RecoMelon brand system through Brand Kit™ so its typography, controls and interface styling remain consistent with the storefront.